small details
WE HANDLE the
BIG PICTURE
so you can focus on the
MEET the EXPERT
Jamil is a serial entrepreneur that loves to create, innovate, and shoot the shit. He founded Burgers n’ Fries Forever (BFF) when he was 22 and have scaled it across two cities with an average unit volume (AUV) of +$1.6M. He’s garnered millions of digital impressions through influencer collaborations, paid ads, PR, and organic content. He also founded and scaled Yellow Beauty, an e-commerce CPG brand, to 6-figures in annual revenue on a bootstrapped budget. In his past life, Jamil was a restaurant group Marketing Director, managing a creative team working on four different restaurant concepts. In the last year, he created over 30 digital marketing plans for various restaurant groups, franchise systems, and early-stage tech startups.
Our Services
01
FRACTIONAL CHIEF
MARKETING OFFICER
LIMITED
SPOTS
EXECUTIVE AND SEASONED KNOWLEDGE AT A FRACTION OF THE COST
As a seasoned Fractional Chief Marketing Officer with over a decade of executive experience, Jamil specializes in transforming restaurant groups like yours through targeted marketing strategies that resonate deeply with your audience. His expertise spans strategic planning, brand management, digital innovation, and team leadership, enabling him to deliver not only visionary leadership but also practical results. By partnering with Jamil, your restaurant group will benefit from cost-effective, high-impact marketing solutions tailored to enhance brand visibility, customer engagement, and overall growth. His role is to empower your marketing team, bringing in a fresh, external perspective that drives both immediate improvements and sustainable growth. Let’s craft a bespoke marketing journey that aligns with your unique brand values and market dynamics, setting the stage for remarkable success in the competitive culinary landscape.
02
BRANDING + CREATIVE SERVICES
POSITION AND BRAND YOUR CONCEPT TO THRIVE NOW AND IN THE FUTURE
Elevate your restaurant brand to new heights. Small Fry offers comprehensive rebranding solutions tailored specifically for the dynamic world of hospitality. Our approach involves a deep dive into your brand's story, audience, and market position, ensuring that every aspect of the rebrand—from logo redesign to thematic messaging—resonates with both current patrons and new prospects. Partner with us to refresh your restaurant's image, redefine your market presence, and reinvigorate customer interest. With strategic insight and creative flair, Small Fry can help you craft a compelling new identity that not only stands out in a crowded market but also aligns perfectly with your vision for growth and success.
03
LEAD GENERATION
OPTIMIZE AND CONVERT ON YOUR LEADS LIKE A CELEBRITY CHEF
Enhance your restaurant group, franchisor, or food service tech company's online presence with our expertly crafted landing and sales page services. Small Fry specializes in creating high-conversion landing pages that capture the essence of your brand and the needs of your target audience. Utilizing a combination of compelling copywriting, strategic layout design, and optimized call-to-action elements, we ensure that every visitor is guided smoothly towards making a booking, request, or purchase. Our approach integrates best practices to convert quality traffic, while our collective background in food service ensures that the content resonates deeply with customers.
IT ALL BEGINS WITH AN IDEA
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IT ALL BEGINS WITH AN IDEA ✦
